Most dog products suck.
Your dog deserves better.
Why we started this journey
Spending vast amounts of money on mediocre dog products over the years has frustrated us.
We found ourselves tired of "standard" products. Every time we had a product break or fall short on expectations, we felt let-down. More money down the drain. The thing is - For Roxie, our young beagle, "standard" really isn't enough.
She's hard to please - Products need to be entertaining enough and durable enough for her.
Were we making poor decisions when it came to what we bought her? Was there a space in the market for better dog products?
This lead us on a mission to find the best products we could for her, and knowing that people could benefit from products we find, we decided to make a website to curate them and sell them.
We still believe the dog market is full of products that are dissapointing, and within time, we aim to manufacture our own dog products. Focussing on quality, and as always, battle-tested by Roxie.
Meet the Pack
We're a small family, doing big things.
Gareth
Responsible of any content on the website (including this text - Hello! 👋) and making sure that the website is running smoothly and looking good. If it's something tehnical, it's been done by me.
Lauren
Lauren does a variety of tasks, including customer support and order fullfilment. She also runs her own dog grooming and boarding business.
Roxie
Innocent face, destructive mind. Known to bite, gnaw, shred, puncture and dismember (only toys) anything she can get her teeth on. Every product we list on our store has been put through it's paces by Roxie.